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Early Childhood Assiment

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The young generation is an embodiment of the future. This is a statement that underlies the truth and fundamentals upon which any community or a generation, in its very broad sense, is built. In this case, the young generation is wholly represented by children who at their present ages may seem of little or no use in as far as development issues are concerned but represent the future of these developments.  To start off children are a blessing and, therefore, they should be appreciated as well as trained efficiently to cope with the situations that the world today presents. To this effect, children who might not be fortunate enough to receive proper parental guidance due to circumstances such as death of parents their early ages or complete neglect in the form of abandonment should be granted that opportunity through enrolling them in children centers such as Summerville and the proposed Wintergrove children centre. This enables them to acquire relevant skills and virtues required of them as regards the various issues that have bedeviled the contemporary world. Such issues are mostly challenges that would require proper understanding of the real world to unravel. One such issue is that of environmental degradation that has staked a major claim as a global threat yet most humans still conduct certain activities whilst turning a blind eye on the consequences. This irresponsible behavior calls for proper orientation that would not stem out of classroom teachings or protests of environmental groups but from life teachings offered to children as they grow up. The effectiveness of these teachings would be seen from the sense that the children are molded into individuals who embrace the issue of sustainability as a responsibility rather than an obligation. The importance of child centers comes in handy especially when the blessing of proper parentage fails to suffice in a child’s life. It is for this reason, therefore, that the proposed children centre in Wintergrove is poised to etch its mark not only as rescue and child centre but a growth and virtue-instilling centre as well. This essay explains into detail, the measures being taken by this proposed project as it seeks to become an excellent children’s centre.

How can the Wintergrove children’s centre project co-ordinate the planning of its organization?

To achieve successful outcomes i.e. the project living up to its billing as an all round children centre that does not only nurture and care for young abandoned children but also instills in them requisite virtues in as far as the environment in which they grow up is concerned, there has to be efficient and effective plans in place with realistic targets and achievement mechanisms. This being a community project, there might be a variety of plans and goals intended to materialize at the end of it all. This therefore, calls forth the coordination of these goals so as to reach the expected targets. Just like any other organization, Wintergrove will require some efficient code to aid in regulating its activities in order to achieve the expected outcomes. The three major aspects to be considered for coordination are development of a profile, development of a philosophy as well as a mission statement and lastly the process of outlining the specific goals and relevant strategies needed to arrive at their solutions.

What is the essence of a profile in an organization?

A profile can be described as a brief summary of an organization that outlines in very precise ways the activities conducted by the activity, its location and its targets. It is a means through which any organization would sell to the population its ideas and reasons for operation. Therefore for a project with humanitarian services at heart such as Wintergrove, a profile has to be in existence to sell the organization to the community and even the world at large.

What constitutes an organization’s profile?

There are key components that must be present in any profile to enable it to achieve its meaning as some kind of badge or even logo. These components include the organization’s location, history, available facilities and the environment. Therefore for the case of Wintergrove, the profile would represent something like this;

Location: The Wintergrove children centre is situated in the coastal area of NWS not so far away from the Summerville children’s centre. The position of this children’s centre has been hailed as strategic considering it offers its wide range of services to the vast and cosmopolitan population that has increased tremendously in the region due to, increased migration and settlement patterns, as well as increased birth and mortality rates recorded in the recent past.

Type of service: This organization is part of the large service industry that exists in the town. It aims at providing parental care to helpless and hopeless children through providing relevant services such as care, training and education.

History: The Wintergrove centre was constructed as a ‘sister’ organization to the much established Summerville children centre to help the many children subjected to poor parentage and the harsh realities of life such as death against a backdrop of an inflated population resulting from increased birth rates and increased immigration into the town.

Facilities: The WCC boasts of modern facilities used in the production of its services.

Population: The WCC has a relatively small population considering its new status but with the increased swells recorded in the population of Wintergrove, this number is expected to rise rapidly. Currently there are 100 children 60of whom are male and the others female. Apart from that, there is a staff of about 50 (predominantly women) and the community that is actually the brainchild of this project. The children have ages ranging from 1 to 12 years while the staff members have varied ages.

Environment: The growth of WCC has been credited largely to the Summerville community whose undying love for offering assistance to the needy propelled them into the construction and maintenance of the centre. The policies outlined by the community helps to keep the activities of the centre in check.

WCC’s philosophy and accompanying mission statement

Wintergrove Children Centre is a community project that is aimed at achieving among many other goals, unity among the various cultural affiliations that compose the population of Wintergrove town, humanitarian services to the less fortunate and immigrants and education on the best ways to conserve the environment of the coastal town among other goals. To these effects, the organization was built on all encompassing policy of servicing the community. This is basically a summary of the main ideologies extrapolated in the working philosophy of the organization: service to the people, by the people and for the people. The word ‘people’ here epitomizes the moderately large yet first growing population that forms the foundation upon which the Wintergrove town was formed. This philosophy serves to expose WCC as an investment made by the community for the community considering its services will be a reward to the community.

The children’s center, therefore, has a mission statement that summarizes the philosophy whilst stressing on the importance of environmental conservation. The children being the major beneficiaries should be included in the mission statement. Therefore, WCC would have a mission statement of this kind; to produce efficient services in line with the needs of the children of our society and the community at large while holding high the basic ideals of environmental sustenance and conservation.

What is a planning process and what goals and strategies can WCC put in place to satisfy the needs of the community?

A planning process involves the setting of goals and relevant strategies required to attain these goals. This is always the first step in the organizational process of any organization and therefore determines the consequent activities and processes such as leadership, control and performance. The functionality of any organization is aimed at achieving these goals hence reasonability should be adopted as a guiding principle in the setting of these goals. These are some of the goals and strategies that WCC can base their operations on;

         i.            To enhance the strong community focus that forms the idealistic background upon which the activities of Wintergrove town is built. This serves to enhance the children’s belief on the impact of the community. This can be achieved through engaging he children in participatory events such as tree planting occasions and community servicing in a bid to elevate the need of community focus among children.

       ii.            To facilitate a sense of community through encouraging networking and support to the rather isolated families in addition to incorporating the immigrants into the local systems thereby creating harmony and excellent conditions for them. This can be achieved through adopting standard set ups in as far as language and major practices are concerned. Adopting a standard language for instance could act to unify the community.

      iii.            To encourage the harmonization of the cultural diversities through encouraging cultural interactions and promotion of the community management model that roots for unity. Considering the cosmopolitan nature of Wintergrove town, there is a need to inculcate into the children a sense of brotherhood so that the children learn to accept their peers and friends as their equals; their cultural backgrounds notwithstanding.

     iv.            To promote the community’s ideals i.e. that of servicing through

       v.            To appreciate the children’s contribution as the face of the future thereby inculcating into them desirable qualities that would allow them to embrace the growth of the future (especially as concerns the environment) as their responsibility. To achieve this goal children should be introduced to environmental lessons and the consequent dangers that underlie poor environmental governance.

     vi.            To establish efficient structures at WCC that teaches children to respect and appreciate the beauty of nature. One step to conserve the environment lies in appreciating the benefits that accrue from it. The creation of WCC should act as a major building block upon which the children are taught how to appreciate the environment and its dynamics, embrace environment friendly practices such as green living, sustainability and recycling.

    vii.            To create a centre that will help transform helpless and hopeless children into useful individuals in the community. The children centre in Wintergrove will help in nurturing, caring and instilling virtues into the children thereby helping them to grow into responsible members of the society. To achieve this, the centre could help the children to identify their potential strengths and help tem to build on them while making amends to their weaknesses so as to mould them into useful and responsible individuals.

  viii.             To create a sense of belonging in the children so that the children, their different backgrounds notwithstanding, would be able to give back to the community. This allows the children to become part of the community and can be made possible through aligning the teachings offered at the centre for the national quality standards available to all Australian education systems.

Who is a child care manager and what would be the impact of his role in the WCC?

A child care manager is an individual at any children centers tasked with the responsibility of managing and supervising the day to day operations of the services offered to promote early childhood practices. Such duties and responsibilities would range from staff management to administrative tasks and the major responsibility of implementing the new policies and programs that would be formulated within the centre or controlling this process through the use of third parties. Being a very important stage in the development and sustainability of the company, the child care manager practically regulates the activities of any child centre organization such as the Wintergrove Children’s centre. Lastly, the child care manager acts as a link between the parents and the staff of the centre. This, he does through overseeing the organization parent partnership programs such as plan orientations, workshops and class parent involvement activities. In this way, the child care manager facilitates communication between these two bodies whose interaction with the child could mean a lot to the child in as far as the child’s development is concerned. This person will also see to it that all the applicable accrediting; licensing and regulatory frameworks necessary to the organization are to complied. The child care manager will also be responsible for the safety, security and maintenance of the facility in line with the community’s provisions. Miscellaneous tasks would include hiring, training and supervising the staff, developing and modifying classroom curriculum as well as schedules to ensure excellent practices that are development minded and also to supervise food services (supply and general usage of available stocks).

What is an employment contract and how could WCC design their contract for the position of a child care manager?

A job contract is a document that brings together the two major parties of an employer and an employee into a legal or in very few cases a mutual agreement over the terms and conditions of the employee’s job. It specifies the duration over which the job is scheduled to run, a witness and the salary payable to the employee in a given time span (mostly monthly). 

The contract for a child care manager would therefore be something like this;

This is a job contract between WCC and Mr. /Mrs. (Name of employee) for the position of Child Care Manager as of (date of commencement) till (date of termination) as witnessed by (name of witness). The employee is scheduled to earn a monthly salary of $38,000 (approximate in Australian dollars) over the entire course of the job period with the bonuses of fringe payments and tokens considering the job done. The employee is expected to work within the provisions of the organization for the realization of the set goals to be made possible. Failure to do this would lead to disciplinary action that could amount to premature termination of the contract. (Martinson, 2003). The renewal of the contract is based on the service delivery in the previous contract period. Signed by (all the three groups of employer, employee and witness must certify the agreement).

 

VACANCY!                            VACANCY!                       VACANCY!                 VACANCY!

WINTERGROVE CHILDREN CENTRE

ADDRESS

LOCATION

 

RE: Advertisement for the post of Child care manager at Wintergrove Children Centre 

The newly constructed Children’s Centre in Wintergrove town is looking for eligible candidates to fill the vacant position with the Child care manager. Being a new centre, the new manager is tasked with initiating the growth process at the organization to equal or even better other organizations offering such services. Coupled with the organizations philosophy and mission statements that advocate for environmental appreciation and development of useful members in society, the applicants must meet certain requirement to be eligible for this position. These requirements include:

         i.            Must have obtained a Bachelors Degree in Early Childhood Education or better still, an advanced diploma in an area of study relevant to the child care servicing practices from recognized institutions

       ii.            Must have served in the position of a director or even an assistant director in a previous institution offering child care programs such as daycares or others

      iii.            Must have proper knowledge of the applicable child care regulations and licensing trends

     iv.            Must posses excellent communication and presentation skills be it by word of mouth or literary. This is particularly important as it will help in boosting his/her figurehead roles of representing the organization at appropriate times.

       v.            Must have excellent interpersonal skills which include creating excellent working conditions fort he staff, developing a rapport with students, staff members and the external environment. Excellent interpersonal skills are a prerequisite for any position of leadership as it determines how the manager will coordinate or rather cooperate with the other staff members thereby creating healthy working environments.

     vi.            Must have proper leadership skills and exhibit leadership traits such as charisma, supervisory roles, organizational skills, motivational activities such as conducting orientations and report writing skills

    vii.            Must have clean criminal records, excellent health conditions and current CPR or first aid certification. All these are provisions of the state’s child licensing and ought to be completed by the applicants

  viii.            Knowledge of computer technology and on line operations would be of an added advantage alongside knowledge on agriculture (to help determine proper food balances), developing and conducting workshops or seminars/conferences for parents and other key stakeholders.

All interested candidates are called upon to send in their applications to the Summerville community management body as from the 7th of September to the 30th of the same month. Thereafter, all applicants will be taken through thorough interviews on days to be mentioned later. Successful will be informed accordingly through the use of email services and phone calling.

 

Interviewing for all applicants

All the applicants of the interested individuals will be assessed and only those applicants who attain the required conditions will be shortlisted and invited to interview. A five member board (organization’s representative, financier’s representative, a member of the community management board to act as the community’s representative, a parents’ representative and lastly a government representative) will be instituted to conduct the interviews. The interviewees will be expected to report to the venue of the interview early and in formal outfits. Copies of relevant testimonials are accepted as long as they are in the line of duty. Privacy will be highly maintained between the interviewers and the respective interviewees while successful applicants will be expected to minimize any suggestive contacts while in the precincts of the interviewing region. The interviewees will be taken through a serious scanning process by the five-member interviewing panel and later dispersed. The results will then be communicated 3 days after (to allow for maximum time for effective evaluation of the results). The modes of communication would be through telephone and email services.

Duty roster

It is important to note that the organization has two types of employees; part time employees and full time employees. The part time employees are mostly volunteers who work in the child care sector while the full time employees are permanently contracted individuals (and even in some instances, professionals) who offer their services in the education sector of the organization. This implies that, the part time employees work for half days (6 hours) considering the fact that that is the time period for which child care services are offered while their  full time compatriots work for full days (12 hours) all through the year. The duty roster is designed specifically to assign duties to the service men; janitors, environmental education specialists, grounds men, child care specialists and the chefs. The organization has 4 executive chefs, 20 child care specialists, and 13 grounds men, 4 environmental specialists and 2 janitors. All the other executive positions of child centre manager, deputy general manager, health care manager, child care manager, centre’s coordinator, office and support services manager and finance manager are not specified in the roster as they have fixed roles all through out the year and they are the only ones of their kind in the organizations. This eliminates the need for listing them in the roster.

Duty roster of Wintergrove Children’s Centre

Day

Designation of employee(s) on duty

Name of employee(s)

 

Service tag numbers

Monday

2 chefs

Chef 1 and chef 2

 

N/A

4 environmental specialists

E,R,T,Y

 

 

13 grounds men

U,I,O,P,A,S,D,F,G,H

 

 

10 day care specialists;

(F/T)

(H/T)

Sp1, sp3, sp5, sp7, sp9, sp11, sp13, sp15, sp17,sp19

 

 

One janitor

Janitor 1

 

 

Tuesday

2 chefs

Chef 2 and chef 4

 

 

4 environmental specialists

E,R,T,Y

 

 

13 grounds men

U,I,O,P,A,S,D,F,G,H

 

 

10 day care specialists;

(5 F/T)

(5 H/T)

Sp2, sp4, sp6, sp8, sp10, sp12, sp14, sp16, sp18, sp 20

 

 

One janitor

 Janitor 2

 

 

Wednesday

2 chefs

Chef 1 and chef 2

 

 

 

4 environmental specialists

E,R,T,Y

 

 

 

13 grounds men

U,I,O,P,A,S,D,F,G,H

 

 

 

10 day care specialists;

(5 F/T)

(5 H/T)

Sp1, sp3, sp5, sp7, sp9, sp11, sp13, sp15, sp17,sp19

 

 

 

One janitor

Janitor 1

 

 

Thursday

2 chefs

 Chef 2 and chef 4

 

 

 

4 environmental specialists

E,R,T,Y

 

 

 

13 grounds men

U,I,O,P,A,S,D,F,G,H

 

 

 

10 day care specialists;

(5 F/T)

(5 H/T)

Sp2, sp4, sp6, sp8, sp10, sp12, sp14, sp16, sp18, sp 20

 

 

 

One janitor

Janitor 2

 

 

Friday

2 chefs

Chef 1 and chef 2

 

 

 

4 environmental specialists

E,R,T,Y

 

 

 

13 grounds men

U,I,O,P,A,S,D,F,G,H

 

 

 

10 day care specialists;

(5 F/T)

(5 H/T)

Sp1, sp3, sp5, sp7, sp9, sp11, sp13, sp15, sp17,sp19

 

 

 

One janitor

Janitor 1

 

 

 

Apart from the specialists and grounds men, all other employees are working on rotating schedules such that there is no employee in these categories who reports to duty on consecutive days. The attendance of these employees is also recorded on a daily basis to ensure consistency. The regulations of child centre development also limit the number of employees attending directly to children to specific quantities in line with the children population.

 

INCOME/EXPENDITURE ANALYSIS OF THE WINTERGROVE

INCOME

Item

Description/detail

Number of children

Amount in AUD paid by the children per week

Total per month

Total per year

Child care fees

4 months to 2 years

25

 

 

 

2 years to 3 years

25

 

 

 

3 years to 5 years

25

 

 

 

5  years to 8 years

25

 

 

 

                                                                                                               totals

$500000

Registration fees

Are made once in every year (when the children are admitted into WCC)

100

 

 

$200000

Initial capital

Include funds obtained from fundraisings and capital from the community management board

 

 

 

$1199000

Take out loans from banks

Could include development loans issued to community based programs such as the WCC

 

 

 

$100000

Grant programs

Includes grants from the community and the corporate world, donations, humanitarian groups as well as environmental groups

 

 

 

$1000000

Government agencies

The federal/central government, local authorities

 

 

 

$500000

Other sources

Such as ACD, CAFCP

 

 

 

$500000

Miscellaneous sources

Payments made by trainees on orientation programs and

 

 

 

$1500000

                                                                                                                                                                                                                                  TOTAL

$4990000

 

EXPENDITURE (Operating expenses)

Salaries

Service descriptions

Number of employees

Amount in AUD paid by per week

Per month

Per year

Personnel/administrative fee

Director/manager

1

 

 

$50000

 

Deputy director

1

 

 

$30000

 

Finance Manager

1

 

 

$30000

 

Health care manager

1

 

 

$30000

 

Children centre co-ordinator

1

 

 

$30000

 

Office & support services manager

1

 

 

$30000

 

Supervisors (pre-school staff & toddler room staff)

5

 

 

$15,000

 

Supply staff (service men)

38

 

 

$10000

                                                                                                                 TOTAL

 

Staff costs

FICA

 

 

 

$20

 

Allowances

 

 

 

$50

 

Fringing costs

 

 

 

$50

Occupancy

Rent/mortgage payment

 

 

 

$1000

 

Costs of remodeling

 

 

 

$10

 

Utilities deposits

 

 

 

$10

Services on contract/ consultancy (legal and professional fees)

Real estate professionals, legal representatives among other professionals

 

 

$15

 

 

Operating cash

 

 

$5

 

 

Insurance covers (covers the occupancy, transport, )

 

 

$10

 

Supplies

Catering/food services

 

 

 

$500

Office equipment (to include costs of installation and maintenance)

 

 

 

$1000

Program

 

 

 

$20

Housekeeping

 

 

 

$10

telephone

 

 

 

$10

electricity

 

 

 

$10

Water

 

 

 

$10

Cleaning services

 

 

 

$5

Transport services

Fuelling each of the 2 vans owned by the organization for a weekly basis

 

 

 

$200

Maintenance fees

 

 

 

$10

Insurance covers

 

 

 

$10

Depreciation costs

 

 

 

 

Miscellaneous expenses

Advertisement of various types

 

 

 

 

Payment of certain portions into cash reserves

 

 

 

$10

Payment of license fees

 

 

 

$10

Budgetary allocations for parents and board meetings scheduled quarterly

 

 

 

$30

Training of new staff through orientation and seminars

 

 

 

$250

Fiscal policies

Taxes

 

 

$400

                                                                                                        TOTAL

$4990000

             

 

What would WCC’s funding grant look like?

To: The Community Management Committee through its Community Development Fund

Submission made on: relevant date

Summary

WCC is a non profit making organization that was formed out of a community development plan to achieve a host of goals among them; environmental sustenance.

Organizational overview

This organization was developed to provide service to the members of the Wintergrove fraternity in line with the humanitarian objectives set by the community through the management committee.

Description of the programs

WCC offers a host of services that include excellent catering services, educational services (applicable to children above the age of 6 years), child care services through the daycare services and lessons that raise the environmental awareness for the  members of the community.

Population served

Having been formed as a community initiative, the WCC serves the whole of Wintergrove region. With the passage of time however, the organization is expected to grow to cover even wider regions such as the neighboring communities.

Project evaluation

There are regular checks carried out so as to ascertain the levels of growth in the organization. These include SWOT analysis and placing more emphasis on the control functions that try to match the expected outcomes with the real outcomes.

Budgets

 The organization has an annual budget of () to enable it to effectively operate at economically efficient levels. The breakdown of this budget is exhibited in the annual budgetary allocations attached herein alongside a list of the staff members present in the organization.

What is a marketing plan and how could WCC develop their marketing plan in view of the circumstances characterizing its development?

Considering the process of marketing is both time and money consuming, lots of preparation ought to be put in to achieve an excellent marketing plan. A marketing plan is a schedule that allows any organization to outline its marketing strategies taking into consideration the market structure, the relevant sources of income and expenditure, the competitors and all other factors that shape up an organization’s external environment and working within their set budgets to achieve these end points. Marketing plans also help organizations to work within their budgets and financial means, (Jackson, 2011). Since WCC is basically a community project instituted to offer assistance to the community members and not a profit making organization, their marketing plan would be quite narrow in terms of the categories included in the marketing plan by the organization. WCC’s marketing plan would therefore include a market analysis, product/service analysis and relevant marketing strategies as shown below:

Market analysis

WCC’s marketing analysis consists of a host of information that is important in understanding the market within which the organization operates. First of all is the actual population of the children in the organization. It is important for the organization to have a record of its present population as well as the expected population at the end of the year. Information on the cultural composition of the centre’s population i.e. the specific population sizes of the different races found in the school as well as the current population of the young age groups as measured against the total population of Wintergrove town is also important. The changes that have marked the population trends in the region of Wintergrove i.e. increase or decrease and the consequent proportions should also be studied. Apart from the population trends, externalities such as the effects of the legal requirements (licensing guidelines) on the operations of the organization i.e. how it influences the activities carried out in the organization should be studied to come up with effective results. The external environment could also be characterized by government policies and associated factors on the operations of the organization i.e. how the government parameters of fiscal policies (expenditure patterns and taxation levels) affect its operation among other conditions. The uncontrollable environmental effects and their subsequent outcomes on the functioning of the organization could also be explored.

Product/ service analysis

As concerns this analysis, the major tenets to be studied could be the description of the organization and its establishment and comparisons made to other successful child centers. This could help to determine whether the organization is deemed to withstand the test of time or could need a total overhaul of the goals for achievement of realistic targets. The organization could also assess its financial status to ascertain the authenticity of its goals and targets.

Marketing strategies

Having conducted an assessment of the first two categories, the organization can come up with relatively effective strategies to counter the possible faults identified in the first two steps. First, the company should strive to maintain a modest image that would attract its customers. In line with the outcomes of the analyses carried the organization could concentrate on the features and pricing mechanisms as well as modifying the effective customer services that would lead to efficient service delivery on their part. In line with their goals of attaining a large population of children, the WCC could turn to the media as a marketing tool. This is because most of the inhabitants of the area access the major modes of information transmission. Some of the sources of media available to the WCC could include: television, radios, websites, use of brochures, bill boards and local newspapers and magazines. (Sciarra, 2009)

What marketing tools can WCC use in its marketing plan?

As identified in the marketing plan above, WCC has a wide range of tools to use to advertise its services. They include media release (for the local newspaper or magazine), brochures, posters, bill boards, radio or television advertisement and the use of a website. Being a community project, it mostly uses brochures given the fact that most if not all of the population around it is literate and therefore deciphering info from brochures would not pose problems.

What is a brochure and what purposes does it serve? How does Wintergrove Children Center use brochures to increase their operations?

A brochure is an essential marketing tool used by many organizations in the advertisement of their services to its target customers in a bid to win them over. Various definitions have been given and as such it would generally be defined as a pamphlet or a handbook that is designed by an organization and contains all the relevant summaries and introductory information of the organization. They are aesthetically appealing and glossy in their appearance. Brochures are majorly designed by organizations to market products or services and to disseminate information on major occurrences and activities that would warrant awareness such as maladies. The process of designing requires proper representation, correct messaging and clarity in the information contained in the brochure.

The following information would be necessary in Wintergrove Children Center’s typical brochure that would help it to market its services to the community. First, it is important that the brochure’s fold type, size, shape and color schemes are known to aid in the design and development processes. Lastly the content should be clear in its aim to convince the target customers. WCC’s brochure would be something like this;

Layout: this is the manner in which the brochure is designed and presented to the target customers. This bit encompasses the cooler schemes, coloring and texturing, designs of every page especially the first page, the size and shape aspects and the arrangement of the words in every page. Considering WCC’s tender age, the brochures adopted by the organization would generally be small both in size and content. I would recommend a three fold type that would consist of 5 printed pages (Cheminais, 2007). The three fold would be particularly important in the sense that it would correspond to the organizations systems. The cover page would contain the organizations logo, name, address and the product service. Additionally, elements such as a picture (or any pertinent piece of information) could be used to make the image of the organization. A picture of a child and an aesthetically inviting environment would cap it off in a very nice way. This would represent the main service offered in the institution (the child to symbolize child care activities) and the major goal of the organization (healthy environment to symbolize sustainability, appreciation and promotion of environmental friendly practices such as green living). The first and second pages would contain the organization’s mission and vision statement as well as their philosophy to enable their target customers to be attracted. The third page would be designed to contain information about the organization and all its activities and services taking into account the guiding philosophy as well as the mission and vision statements. Small sized pictures of the facilities present in the school such as the vans, office furniture and even the catering services would be used to light up the face of the brochure. The information contained in the third and part of the last page would include the number of staff, population of children, other facilities present in the school that would serve to bolster the image of the organization to the target customers; mainly parents of small families or those parents with very busy work schedules. The last page would definitely have the contact addresses of the organization and a well detailed route map that locates the organization and its location with reference to any well known structures. For instance, for WCC, the Summerville Children’s home could be used as a referencing point as it is more famous and subsequent directions issued from there. Apart from this page layout system, activities such as setting up of document, making choices on main area brands, brochure sizes, bleeding procedures, security borders, setting of column guides and choosing texture backgrounds also form part of the layout procedures and must be considered seriously.  The choice of color used to create the background should offer a gentle scenario to the eye as well as blend perfectly with the foreground colors (colors used on the words). Generally, these colors should be bright so as to be eye catchy and attractive whilst disseminating the intended information adequately. With the issues of environmental sustenance in the picture, I would suggest that the brochure be laced by tints of the green color that is widely accepted as a representation of the environment; a healthy one to be precise. Its usage should, however, be limited as it is generally dull. The choice of texture and finish chosen should all serve to raise the aesthetic quality of the brochure.

The last and actually the most important bit would be the content of the brochure. It represents the purpose of the brochure. The message or information present in the brochure should be clear and easy to understand. In order to achieve this, short, simple, concise and clear sentences should be adopted. An excellent mastery of the language used to provide the information as well as correct grammar and spellings are also important in the development of a brochure for WCC. Every heading in the brochure should be written in bold so as to make it easier for the reader to obtain the information.

What changes could be witnessed in the course of the organization’s operations and how can they be solved?

As the organization continues to gain footing in the community and its environs, it is important to note that there are dynamic changes that act to shape its activities with the passage of time. Such changes could be new initiative or regulatory amendment such as the Quality Improvement Accreditation System, The Early Years Learning Framework or changes to current NSW Children’s Services licensing regulations or environmental variations that could affect the environment and the conservation program in totality. Since we have no power over variations witnessed in the environment, necessary measures would be taken to conform to any prevalent changes. Such measures would include altering the existing organizational cultures to suit the prevalent trends. Considering the stable culture is always rigid to change, other cultures that give much room for flexibilities (innovative, people-oriented, detail-oriented etc) would be adopted by the management. The innovative culture promotes innovativeness on the part of the employees (staff in this case). Changes in population for instance could be met with subsequent variations in the staffing schedule. The management could also conduct seminars to help raise the awareness levels of the staff to the current situations. This can always help the staff to remain updated. The change aspect is definitely prone to objection and rejection. It is how the management copes with these situations that best determines the growth patterns of the organization. Therefore, to convince any stakeholders who might be reluctant to change, the management could use reports. The content of the report would be such that the management would explore the various inventions or changes would accrue benefits to the organization with the right infrastructure in place.

Report on the evaluation of the activities of the Wintergrove Children Centre presented to the Summerville management committee

The dream of the community to initiate helpful development programs has so far been seen in the development course taken by the Wintergrove children’s center. Having been started as a sister branch to the more established Summerville children’s centre, I can proudly say today, this organizatio

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