logo
   
    Password reminder
To register place your 1st order
 

Welcome!

Unlike most writing services, MarvelousEssays.com provides original, custom-written papers only

order telephone

   

Bedford City

← McCarthy Construction CompanyBedford Restaurant →

Buy custom Bedford City essay

Bedford City is located in the East of England and is the county Town of Bedfordshire. Estimates from the Bedfordshire County Council indicated that the won had a total population of 80,000 inhabitants. Bedford City is the 71st largest urban city in the United Kingdom. Given such Statistics, the establishment of a sports Centre like the Kangaroo Sports Centre is bound to succeed in the city. The Kangaroo Sports Centre will, therefore, be located in the heart of Bedford City to provide various sports activities for residents and other people from outside the city.

Executive Summary

The Kangaroo Sports Centre will be one of the most sophisticated of its kind in the whole of Bedford City. The Sports Centre will be situated along the Boulder Highway in order to enable as many people as possible to access it. In the whole of Bedford City, there is no sports facility like the one that is to be established (Kangaroo Sports Centre). This business plan, therefore, aims at defining the wider scope of services to be offered together with the ways of acquiring the relevant investments, which will make the facility to become operational. The business plan will also be used as an evaluation of the Kangaroo Sports Centre’s goals, mission and objectives.

The keys to success for Kangaroo Sports Centre will be based on its ability of marketing itself effectively through the creation of a conducive atmosphere for the provision of various sports activities like, for instance, football, netball, basketball, bodybuilding and swimming among others. The Fitness and Sports club industry has been known to post booming businesses. Records indicate that over 10 billion pounds were produced from sports activities last year, and this trend is projected to increase with time. The Kangaroo Sports Centre has consecutively projected an increase in its net profit during the first year of its operation. The profit is bound to a significant increase by the end of the third year also.

1.1  Business Objectives

The major objectives of the Sports Centre will include among others:

  • Selling of approximately 1000 memberships in the first year, 1500 in the third year and 2500 memberships by the end of the third year.
  • Sponsoring of supporting of at least five community based sports events during the first year of the business operation.
  • Showing to investors at least a 5 per cent return during the first year of the sports centre’s operation.
  • Development and organization of various sports events, and leagues and effectively market them with a view of filling them to full capacity.

1.2  The Mission Of The Sports Centre

The Kangaroo Sports Centre will be a multi-sport fitness complex that will be designed to be used by the residents of Bedford City and its surrounding areas. The mission of the sports centre will be to provide the best staff, programs and equipment aimed at meeting the various fitness and sport needs of its members while generating maximum profits for investors and the owners as well. The Kangaroo Sports Centre will be determined at creating one of the best unmatched sporting environments, which will add to the enjoyment of both employees and members of the facility. The Kangaroo Sports Centre will be determined to being dedicated to the community by striving to sponsor and support various community events as well as hosting them whenever it is possible. It is the hope of Kangaroo Sports Centre that through the use of the facility, there will be an enhancement of the members’ appreciation and enjoyment for fitness and sports (Henkel, et al, 2006).

1.3  Keys To Kangaroo Centre’s Success

The keys to success for Kangaroo Sports Centre will be:

  1. Marketing: All efforts should be made to make Kangaroo Sports Centre a common name in the whole of Bedford City and creatively market its services to each of the relevant market segments.
  2. Qualified Management and Staff/Knowledgeable: Through providing users of the Kangaroo Sports Centre with qualified and knowledgeable employees who show genuine concern for the people and patrons as well, clients will feel confident and comfortable that the Centre is capable of meeting all of their needs.
  3. Atmosphere of facility: Through the creation of an unmatched environment at the Kangaroo Sports Centre through the use of first class floors, balls, equipment, wide screen TVs, clients will always want to attend it frequently, and the ability of retaining such clients will enhance.

2. Company Summary

The Kangaroo Sports Centre will be a new multi-sport complex, which will aim at providing both casual users and members with an opportunity of participating in various sports like volleyball, football, swimming, basketball and leisure activities and programs.

2.1 The Kangaroo Sports Centre Ownership

The Kangaroo Sports Centre will be a Limited Partnership Corporation, which will be owned privately. Bader Al and Linda Jones will each own 26% of the Company’s share, while other 12 limited partners will own 4% each.

2.2 Start-Up Summary

The sports centre’s requirements total to 2 500,000 pounds. These costs include the costs for land, building, start-up capital, equipment and all developmental costs.

3. Services

The Kangaroo Sports Centre will provide its users with various services. Being a first class lifestyle and fitness centre, it will aim at providing quality services. The sports facility will also be able to accommodate other sports. It will also have a beverage/food and lounge areas. Apart from that, the sports centre will also have a massage clinic and various rooms for amenities like a childcare centre, a conference room and full service locker rooms. The centre will also provide its users with knowledgeable and qualified stuff in order to ensure that all of their fitness and sports needs are satisfied.

3.1              Weights and Fitness

The Kangaroo Centre will house a large relax and fitness complexes that will either match or exceed any other sports facility in Bedford City. This sports centre will also include top of the line equipment, aerobic machines, weight machines etc. The majority of the Kangaroo Sports Centre will be housed on the upper level of the building’s complex, which will surround basketball and volleyball courts. This will make it possible for users to have an option of watching various sports activities.

The aspect of this facility will be operated by a certified Conditioning and strength specialist or expert (CSCS) who will train and hire the relevant staff to meet the members’ demands and needs. Such an individual will work and report directly to the General Managers of the Kangaroo Sports Centre and the duties of such an individual will include among others; offering of personalized training for its members, general supervision, program development for clinics and camps and helping in the promotion and marketing aspects of the sports facility.

3.2              The Courts

Full size volleyball and basketball courts will be the major premises of the main floor of Kangaroo Sports Centre. Along with these two major sports, the floor will also be capable of accommodating indoor soccer or football, dance, gymnastics, indoor field hockey, badminton, touch football, Netball and more. The courts, which will be hardwood, will be manufactured and installed by the UK Sports Surfaces company that is the industry leader. Through the addition of world class portable systems of basketball, the Kangaroo Sports Centre will come to be quickly known as the best place for camps, leagues and pick-up games.

With his vast experience and educational background in sports, the scheduling of activities and events on these floors will be the work of Bader Al, one of the General Managers of Kangaroo Sports Centre. The development of camps, sports leagues and clinics together with other different every-day operations of the sports facility will also be the responsibilities of Bader Al.

3.3              Food Services

The Court’s upper level will have a beverage and food areas where users of the sports facility will replenish their bodies upon getting tired. This area will, therefore, be placed on the upper level to make it possible for users to have a bird’s view of what is occurring on the courts, and, at the same time, enjoy their favourite meals, snacks and beverages. Also, several wide screen TVS will be placed in there to broadcast sports news, sporting events or relevant programs that users may wish to watch. In order to create the desired environment, which Kangaroo Sports Centre hopes to create, this aspect of the facility will be given more consideration.

A qualified and experienced individual will be hired to operate this aspect of the Centre. Such an individual will be tasked with meeting the relevant standards, report and work directly with the General Managers of Kangaroo Courts to ensure that the needs of the users are met in this aspect. In case there is a need for additional staff, such an individual will train and hire such people according to the policies of Kangaroo Sports Centre.

3.4              Massage Therapy

An area specifically for the massage therapy clinic will be established on the major floor. The massage therapy service will be availed to both members and the general public at a cost, which will be reflective of standards in the market. The provision of such an amenity will be a bonus that will be added to users of the Kangaroo Sports Centre since it will be located conveniently inside the complex.

3.5              Other Services

Other services and features offered by the Kangaroo Sports Centre will include:

  1. An administrative area that will house a conference room and various offices that will be located on the main floor of the Sports facility.
  2. A full service locker rooms for both women and men, which will accommodate 12 lockers.
  3. A pro shop will be established strategically near the Kangaroo Sports Centre’s Court in order to attract impulse buyers.
  4. A large childcare room with a large play area will be established and monitored by the Centre’s childcare staff. This will provide an interesting and fun environment for children at a minimal price.

4. Market Analysis Summary

Kangaroo Sports Centre will become the only multi-sports complex of its kind in Bedford City. Some of the centre’s aspects will mainly cater for the residents of Bedford City while other aspects will cater for the needs of other people. Due to the diversity in the programs, the market segments will be different for dedicated athletes and for individuals wanting a few hours of recreation and fun.

It is projected that the membership of the sports centre will rise from 2.7 million dollars during the first year to 3.6 million dollars in the second year. Frequent users of the sports facility will soar by 50 per cent during the same period. Surveys conducted indicated that there were only 8 most profitable sports facilities in the whole Bedford City and Kangaroo Sports Centre will become the most profitable of all.

4.0              Market Segmentation

  1. Weekend Warriors.The weekend warriors will form a vital market segment for Kangaroo Sports Centre. Such groups of people and others as well will become a target market for the Centre’s activity and special promotions since they don’t want to become locked in long term commitments.
  2. Gym Rats.These are people who love being in a gym. Gym rats, apart from being associated with basketball, also seek to look for places to practice, play or hang out at a reasonable price. Gym rats are fond of places where the atmosphere is serene, and there are more people to watch what they do; Kangaroo Sports Centre provides exactly that.
  3. Fitness Buffs. These are people viewing themselves as being dedicated fitness gurus. Such people are usually particular regarding the equipment they use for workout and enjoy being looked at by other users of Kangaroo Sports Centre. Such people will be willing to become locked in long term commitments with the Kangaroo Sports facility.
  4. Families.Families will become a vital market segment of the Kangaroo Sports facility. The centre has “something for everyone”, and, thus, this will attract many families who wish to be members of the sports facility and families who want few hours of fun.
  5. Senior Citizens. Since most citizens of Bedford City are retired, this market segment will become the fastest growing market for Kangaroo Sports Centre. Senior citizens of Bedford city will be willing to participate in various sports activities because of the constant encouragement from physicians and the family. Such kind of clients will become the major focus of Kangaroo Sports Centre.
  6. Tourists and Business Travellers.This will form a small market segment for the Kangaroo Sports Centre who will be attracted to the facility because of its appearance and size.

4.1              Target Market

Because of the convenient location and size of the Kangaroo Sports facility, many people will become attracted to it in order to see what is offered. The business will not, however, just become contented and wait for customers; instead, it will focus its strategies on market segments that match its offerings. The major objective of Kangaroo Sports facility will be to do early marketing strategies in order to get new people engaged. Once individuals see what the sports centre has to offer and get a feeling of the atmosphere that has been created, they will wish to return with a view of participating in various programs and activities available to them. In order to get people into Kangaroo Sports Centre facility, the following will be done:

  1. Carry out large promotional events in order to open the facility to anyone.
  2. Offering tours to senior and junior high schools during the early building stages and completion of the Kangaroo Sports Facility.
  3. Mailing of free day passes to all places surrounding Kangaroo Sports Centre.
  4. Supporting and hosting various events in the community that will aim at attracting many people.

Print media and radio will be used after the opening of the Kangaroo Sports Centre to promote the programs and the facility to attract new individuals from all over the Bedford City.

4.2              Market Analysis

The Sports and Fitness business has been recognized as a booming industry earning close to $10.6 billion annually. Due to this fact, sports centres have started popping up in most places including grocery stores and airports. The scope and size of these clubs differ from small, individual owned to public elaborate owned franchises.

4.2.1        Competition and Patterns of Buying

Hotspurs and Totenking Sports clubs will be competitors for Kangaroo Sports Club. Various forms of membership are available at these clubs. Some of them are long term commitments, while others require a minimum commitment of at least 2 full months. Under normal circumstances, sports members will make a comparison of the different sports facilities and find one which has got the specific needs or amenities that they want. Value is normally a priority to them, and, thus, Kangaroo Sports Facility will ensure that this is achieved.

5. Strategy and Implementation Summary

The Kangaroo Sports Centre will have a very large potential market in Bedford City. Due to the small number of decent fitness and recreation facilities in the city, it is certain that the Sports facility (Kangaroo) will become the number one fitness and sports complex in the area. This will be achieved through continuously and actively promoting Kangaroo Centre through media and radio advertisements as well as by supporting and hosting various events in the community.

5.1 Competitive Edge

Kangaroo Sports Centre has a competitive advantage over its potential customers in two areas. One lies in the fact that the facility has a multi-sports complex which offers the full size basketball and volleyball courts, which are available to both members and the community for rent or use. In addition, the variation and scope of the programs, which will be run by the facility are unmatched as compared to any other sports facilities in Bedford City. Another competitive advantage that the Kangaroo Sports Centre will have is its size, location and appearance, which will make many people attracted.

5.2 Sales Strategy

The Sales of the sports centre will be based on the amenities and services provided. There should be something for everyone in the sports facility, and users should be able to get the best value for their money. Any individual wishing to have membership at the Kangaroo Sports Centre will sit down with the company’s representative who will inform him or her of all available options in membership. Such an individual will also be informed of all the programs, services and amenities offered by the Kangaroo Sports Centre. It will also be vital to establish a relationship between the sports centre and the members since the attitude of members is a crucial aspect of the business.

5.3 Sales Forecast

A rundown on the possible forecasted sales for Kangaroo Courts sources of revenue will be tabled. This will include the total monthly sales for the fourth, eighth and twelfth month and per year sales for a 3 year period.

All amounts are in Pounds

Unit sales

Year 1

Year 2

Year 3

Membership fees

780

1000

1200

Walk in fees

10800

10800

11340

Camps, programs and clinics

720

720

1500

Court rentals

720

720

756

Leagues

2304

2048

2150

Personal training

1080

1134

1191

Pro-shop

12

1

1

Food and beverages

12

1

1

Massage therapy clinic

1050

1080

1134

Others

4

0

0

Total Unit Sales

17482

17504

19273

Unit Prices

Year 1

Year 2

Year 3

Membership fees

647.00

679.35

679.35

Walk in fees

4.50

4.75

5.00

Camps, clinics and programs

25.00

75.00

78.75

Court rentals

40.00

42.00

44.10

Leagues

65

68.25

71.65

Personal training

15

16.00

17.00

Pro shop

1500

18900.00

19845.00

Food and beverages

2500

31500.00

33075.00

Massage Therapy clinic

5

5.25

5.50

Others

4000

4200.00

4350.00

Sales

 

 

 

Membership fees

504660

679350

815220

Walk in fees

48600

51300

56700

Camps, clinics and programs

18000

54000

118125

Court rentals

28800

30240

33340

Leagues

149760

139776

154048

Personal training

16200

18144

20247

Pro shop

18000

18900

19845

Food and beverages

30000

31500

33075

Massage therapy clinic

5250

5670

6237

Outside

16000

0

0

Total sales

835270

1,028,880

1256836

Membership fee

Year 1

Year 2

 

Walk in fees

0

0

0

Camps, clinics and programs.

0

0

0

Court rentals

0

0

0

Leagues

0

0

0

Personal training

0

0

0

Pro shop

0

0

0

Food and beverages

0

0

0

Massage therapy clinic

0

0

0

Other

0

0

0

Direct cost of sales

 

 

 

Membership fees

0

0

0

Walk in fees

0

0

0

Camps, clinics and programs.

0

0

0

Court rentals

0

0

0

Leagues

0

0

0

Personal training

0

0

0

Pro shop

0

0

0

Food and beverages

0

0

0

Massage therapy clinic

0

0

0

Other

0

0

0

Sub-total direct sale of cost

0

0

0

 

6. Management Summary

The initial management team of Kangaroo Sports Centre will mainly depend on the General Managers who will stay in the premises in order to manage the facility’s day to day operations owing to their expertise like promotions, marketing, scheduling together with the development and running of various programs and leagues for the community. General partners who will include other staff members will provide backup for top management personnel.

6.1 Personnel Plan

The following table shows a detailed list of the Kangaroo Sports Centre facility

 

YEAR 1

(IN POUNDS)

YEAR 2

 (IN POUNDS)

YEAR 3

 (IN POUNDS)

General Manager 1

60000

63000

66150

General Manager 2

60000

63000

66150

Fitness Manager

36000

37800

39690

Food Service manager

30000

31500

33075

Book Manager

21600

22680

23814

General Staff (100)

38300

145215

152476

Janitor

15000

15750

16538

Other exp

0

59900

118800

Total people

13

16

19

Total Payroll

360900

438845

516692

7. Financial Plan

It is assumed that the start up capital for Kangaroo Sports Centre will be $ 337,500 while a bank loam (long term-20 years) of $ 1, 251,00. The remaining financing will be contributed by investors.

7.1 Important Business Assumptions

The financial plan will depend on vital business assumptions, and it is recognized that at the begining, collection days are vital. Tax rates, interest rates and personnel burden will be based on conservative assumptions. It is assumed that there will be a strong economy with no major recession. It is also assumed that the rate of growth for fitness and sports club membership is bound to continue.

Conclusion

The full implementations of all the recommendations made in this business plan will ensure that the Kangaroo Sports Centre realizes maximum profits out of this business venture. It will also attract other potential clients from outside the country and thus helping the nation to earn foreign currency.

Buy custom Bedford City essay

Related essays

  1. Bedford Restaurant
  2. Toyota Crisis
  3. McCarthy Construction Company
  4. Groupware
order now
 

Get 15% off your first custom essay order.

Order now

PRICES
from $12.99/PAGE
X